Developing a Brand

How does one develop a logo or "brand" that conveys all the qualities and philosophies of our product in a single image?

This was perhaps the single greatest design challenge we faced! Several designers provided us with dozens of directions -- all with excellent ideas, but just not the 'one'.

Who better then to turn to than the designer we have relied on so much for the concept and execution of the Chateau, our own Oto Blaha. Here are some of his rough sketches leading to the final logo design you see today.

 

All images ©Chateau Mcely sro. Use without permission prohibited
All images ©Chateau Mcely sro. Use without permission prohibited


Oto's Sketchbook: The Logo

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development of Chateau Mcely logo
   
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development of Chateau Mcely logo
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development of Chateau Mcely logo
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